As someone responsible for the success of an upcoming investigator meeting, many questions may be running through your mind. Among them, how to keep an advanced group of investigators and study teams engaged throughout the investigator meeting? Even more, how to help audiences retain critical information required to achieve study success and reduce the chance of misunderstanding? Not to mention logistics and planning itself, what are the best ways to integrate the technology and creativity required that can be turnkey for my team, resulting in the ability to focus on the content being shared?
As Trifecta is a leader in live event production serving hundreds of live investigator meetings per year, here are a few tips to help propel your next investigator meeting and deliver on key post-meeting evaluation metrics.
1. Start by Blending Technology and Creativity Into Planning
The mark of a great investigator meeting is combining the power of technology with creativity. During the planning stage, an important first step is to develop an investigator meeting structure based on the content being delivered. This is closely followed by identifying customized technology solutions designed to achieve these meeting and content objectives that fit within budget parameters. Once these technology features are identified (Audio/Visual equipment, light and set design, engagement tools and any specific application tools that need to be built – just to name a few) it is important to engage with the right team or partner to help administer and overlay the creative resources required to bring the investigator meeting to life. This can include graphic design, presentation management, animation and more.
2. Increase Audience Engagement and Interactivity Throughout the Investigator Meeting
Maybe you’ve always wanted to introduce audience engagement tools but did not have the data to help make the case. Here’s a data point that may help. In a recent investigator meeting for a Top 10 Pharmaceutical company, we saw a 4-fold increase in the number of questions asked by investigator meeting attendees when using audience engagement tools (compared to traditional Q&A sessions). Beyond Q&A, these tools can create customized polls, view key presentation documents such as agendas and content itself – each helping to keep audiences engaged and on track during the investigator meeting.
3. Focus on Retention and Reference Long After the Investigator Meeting is Over
The idea of carrying around binders filled with notes and knowing how to reference them long after the investigator meeting can be daunting. An easier way for audiences to record their meeting notes and annotations on tablets and simply email them will free investigators and study teams from the pressure of administrative burden and allow for greater accessibility when and where it is needed.
Whether you’re planning a few investigator meetings or responsible for many, a meeting based in technology and executed creatively with audience engagement and retention in mind can take it to the next level. For more information on how Trifecta does just that, please reach out to firstname.lastname@example.org